Media Studies- Studio Idents

 An 'Ident' is a logo for a film production studio that represents the company as a whole, and since the ident is only shown for a few seconds at the beginning, or rarely at the end, the ident needs to be made as grand as possible, in order to give a much more powerful and successful than their opposition. This is seen in Universal's ident, where it shows the word 'Universal' spinning around the rotating Earth. This would give the impression of the company being bigger and more powerful than the Earth.

 All film studios have studio idents in order to make themselves stand out and to be easily identified. These have varying design and can either be stationary or in motion. Film studios such as 'Metro Goldwyn Meyer' are very well known, and their Ident follows in their recognisability. Their ident features a lion roaring, and due to their success and their well known logo, they have made it to be one of the most recognisable companies and logo in the country, possibly even the world.
 Despite the concept of showing how powerful and successful the Studio is through the ident, some lower budget indie studios such as 'Paramount Vantage' decide to scrap the idea and go for an ident that, rather than looking powerful and grand, they go for a more simple and yet just as effective by going for a more realistic ident.

 This goes for the British indie studio "Working Title" as well. their Ident portrays a more simple image for them, especially when compared with the big studios such as 'Warner Brothers' or 'Paramount'. Their Ident's symbolise the power and the wealth of their Studio, but Working Title show their low budget and their low place in the Film Studio Hierarchy. This contrasts with the films that they have produced, including "Les Miserables" and "Ali G In da house". However, their lacking Idents make them less memorable than film companies such as 'Warner Bros', and so the film companies themselves are lacking in popularity. This proves that, after all, Image is everything.